Work Sharp Culinary – A Successful Launch In To the Culinary Market
Ashland, OR. January 2018
Following a highly successful Fall 2017 launch with Williams Sonoma, Bed Bath & Beyond, and dozens of boutique kitchen shops throughout the US, Work Sharp Culinary has already become the premier sharpening solution for home chefs, receiving praise in dozens of food publications and blogs. By leveraging the proven sharpening technology that built the successful Work Sharp Outdoor brand in the Outdoor Sportsman industry, Work Sharp Culinary reimagined the technology in a kitchen-friendly format and design. Work Sharp Culinary delivers elegant, modern, clean kitchen knife sharpeners that are simple, fast, and create professional results.
Work Sharp Culinary returns to IHA this spring 2018 to establish more partnerships with premium culinary retailers who are looking to supplement their knife category with high-end, easy-to-use electric and manual knife sharpeners that complement the modern kitchen. The compact size, quiet operation, and user-friendly guides make it easy to keep kitchen knives like Wusthof, Shun, Global, and others sharp as new in minutes without the risk of harm. “Knives are used in every kitchen, every day. Part of owning a quality knife is the commitment to keeping it sharp for performance and safety. Work Sharp Culinary is the reason every kitchen will finally always have sharp knives,” explains CEO and acting Brand Manager, Matthew Bernard.
The Work Sharp Culinary sharpener assortment features two electric sharpeners at MSRP price points of $149.99 and $234.99 to accommodate different feature-set wants. Also available is a manual sharpening solution for $69.99 that easily replaces the honing rod in any knife block. In addition to IHA show specials being offered directly from the floor, Work Sharp Culinary is offering pre-show specials for retailers ready to make a profitable change in their knife categories immediately, with attractive marketing co-op incentives and access to our successful digital marketing team.